Bryan Alfrey.The person behind the representation.

From retail experience to real relationships.

I’m Bryan, an independent cannabis sales representative with years of experience working throughout California’s cannabis market. I started my career at the retail level, spending nearly a decade learning the business from inside the shop before taking that experience into wholesale sales. That background shaped the way I approach the industry today and gave me an understanding of both sides of the relationship between brands and retailers.

At the heart of it, I’m a cannabis enthusiast and have been for more than half my life. I genuinely enjoy the products, the people, and the culture surrounding this industry. For me, sales is about bringing those pieces together, understanding what a brand does well, what a retailer and their customers are looking for, and finding opportunities where both can grow and be profitable together.

In 2024, I moved from representing a single brand into independent contract sales, gradually building a portfolio and network of my own. That journey ultimately grew into Highly Represented. I believe strong sales are built through genuine relationships, trust, consistency, and knowing the products and people you represent. I enjoy connecting great brands with the right retail partners and, ultimately, helping get products into the hands of customers who will truly enjoy them.